A mother’s heart is an ocean: unfathomable! You can never really determine its depth and purity unless you become one. Be it a newbie Mommy or a 96-year-old Mom with white-haired children, mothers can never really stop caring for their little ones. Today we gonna showcase the story of such a mama bear who recreated the forgotten recipes of the past to shoot up growth and nourishment in her very own baby and continued the chain of goodness by starting up an organic venture to reach out to such Moms who passionately long to have some natural yet nutritional diet for their infants.
Swathi Udhyakumar, the founder of Sproutfully, belongs to South India. When Swathi’s daughter was born, being a first-time mom, she was perplexed about her daughter’s diet. Her daughter was born with reflex which made her intolerant to normal Ragi recipes. Amidst all this nightmare, Swathi’s mother in law shoot in the idea of using the ancient lost recipes made of natural and organic products. And the magic of Nature was done! It worked as a boon for Swathi’s daughter.
After witnessing the exceptional result of those products, Swathi and her husband decided to recreate the forgotten recipes and bring them back to the present era. She performed a plethora of research and analysis about the organic ingredients like grains, legumes, nutrition, etc. Swathi was always intrigued by the practice of Ayurveda and Natural living and that boosted up her zeal to research about the gifts of Nature. After combining, mixing and matching several trials at home, Swathi came up with the best combinations which caters to all age group, beginning from a toddler to an elderly. And that’s how Sproutfully was born!
Once the venture was initiated, the aim was to reach out to the target audience who are in need of such healthy mixes and combos. It is then when Swathi came across ChewDa which not only showcased the products of Sproutfully but also helped it reach to the customer who be beneficiated by it. Sproutfully hones a range of products basing upon age groups and customs. There are health mix, porridge drink, Ganji Mix, etc. Sproutfully’s products can also be used to bake cookies, biscuits, cakes and many more.
Every consequence comes with certain challenges. Starting up and then successfully running Sproutfully was not even easy for Swathi. There are many responsibilities that need to be taken care of. Majority of the customers are infants the quality of the products can never be compromised. However, she describes the experience to be highly knowledgebale and inspiring. She says “Being an Entrepreneur is challenging when you are a mom to a small kiddo. But it has helped to understand that planning is important as everyday of our entrepreneur mom is a planned day to balance life and work.”
Swathi believes that Nutrition should come through food via natural medium that can be drawn from the depth of the Nature.